Your concepts turning into EFFEX Reels.

Visual effects

EFFEX Studio, based in Chennai, is well-known for its industry promotional movies and advertising films. We perform CGI 3D Computer Graphics and 3D Animation at our VFX studios. In recent days, computer graphics have figured prominently in the advertisement and film industries. We create a real-looking world in movies and advertisement films. With a blend of animation, live

capture, editing and visual effects, we incorporate our imagination to enthral the audience towards the films we work on, assisting you in all your marketing and communication services. We use the emerging technologies that have been a catalyst for developing the concepts into real-time videos.

Our Process

3D Modelling

Designing objects from simple structures to complex polygon models create the complete 3D model. The wrapping around the 3D representations of 2D objects and describes how lighting influenced them. Texturing and shading include unwrapping, painting, and shading, as well as rendering. Rigging is the technique of creating the invisible skeletal structure that determines the detailed movement of the characters. It increases the overall animation process and the quality of production. Keying removes the solid colour on the background of the image or video clip, which allows the replacement of the image component. It is one of the vital phases of pre-production and post-production.

Dynamics

Dynamics is the complex physical mechanism that determines how objects move to simulate real-world forces using physical laws. It is hard to establish an accurate movement to elements in a real-flow manner using conventional key-frames. Using intuitive parameters, we execute effective fluid animation. To build prime-quality assets, we procreate the effects of physics and simulate any soft-tissue materials, fluids, fabrics & particles.

Dynamics

MatchMoving

This process involves the matching of your layout with the live-action shots according to the camera orientation. The set supervisor should provide attributes such as camera position, camera orientation, focal length, lighting effect, and other possible parameters to VFX artists. It assists the creators to craft the perfect shot. 3D features are interpolated from the 2D footage to matchmove the 3D image.

Roto & Painting

In roto, the unwanted elements are removed from different scenes image by image to deliver the perfect shot. It helps to composite the object over another background.

In painting, the VFX artists remove the tracking markers and create the complete masks around the characters and objects. In this process, beauty work, removal of wires, rigs, reflection, dust, or scratch, and recreation of missing items perform here.

Roto & Painting

In roto, the unwanted elements are removed from different scenes image by image to deliver the perfect shot. It helps to composite the object over another background.

Compositing

Compositing constructs the final sequence of the images. Overlapping of different elements in this process makes artefact belong to the environment naturally.

Digital Intermediate (DI)

This process improves the visual characteristics by altering the different attributes such as contrast, colour, black level, saturation, white point, and other details. We optimize the base-appearance, lighting, and other imbalances to enhance the entire quality of the scene. It establishes the colour continuity for the aesthetic-stylized look.

Digital Intermediate (DI)

Movie Post Production

Bring your story to life with our end-to-end post-production services for feature films and OTT content. At EFFEX STUDIO, we specialize in cinematic video editing, color grading, VFX compositing, and professional film finishing tailored to elevate every genre—from drama to action to documentary. Our skilled artists and editors ensure that every frame aligns with your creative intent through expert visual post-processing and high-fidelity editing. We offer comprehensive DI (Digital Intermediate) workflows for precise color correction, seamless transitions, and final mastering, ensuring your film is technically refined and visually compelling. From raw footage to final delivery, our pipeline is collaborative, deadline-oriented, and designed for studio-grade results that engage audiences on every screen.

CGI / 3D Ads

Create captivating brand stories using 3D commercial animation and CGI advertising videos that command attention. We design photorealistic ad rendering, motion graphics for brands, and animated product visuals with high visual impact. Whether you need hyper-real simulations, stylized visuals, or product CGI walkthroughs, our CGI team ensures every frame sells your story. With full control over textures, lighting, and animation, we blend art and tech to create standout digital ads optimized for broadcast, web, and social media.

CGI / 3D Ads

Green Screen Studio

EFFEX STUDIO offers a professional green screen filming setup designed for high-end video and VFX productions. Our chroma key studio rental includes pre-lit backdrops, proper spill control, and dedicated zones for virtual background studio shoots. Whether you're shooting corporate videos, ad films, or cinematic scenes, our studio with chroma key setup ensures seamless keying for post-production. The space is tailored for filmmakers, content creators, and VFX teams looking for a VFX-ready shooting space with easy integration into CG environments.

Virtual Production

Step into the future of filmmaking with our next-gen film production suite. Our virtual production stage combines LED wall virtual sets, XR stage technology, and Unreal Engine virtual shoots to create real-time, in-camera VFX environments. Ideal for sci-fi scenes, product demos, and fantasy sequences, our virtual pipeline eliminates costly reshoots and speeds up delivery. Capture live-action with CG environments without leaving the studio. With real-time lighting, camera tracking, and scene rendering, we make storytelling more efficient, immersive, and boundaryless.

Virtual Production

Music & Audio Production

Audio is half the experience, and we make it unforgettable. From music composition for films and jingles to voiceover & dubbing studio sessions, we provide studio-grade audio post under one roof. Our expert team handles sound design services, audio mixing and mastering, and immersive audio editing that elevates your visuals. Whether you’re producing a movie, commercial, or digital ad, our acoustic-treated studio delivers professional sound that resonates. We ensure your story sounds just as stunning as it looks.

AI-Based VFX

Revolutionize your post-production with our AI-driven visual effects services. At EFFEX STUDIO, we use machine learning for post to automate complex tasks like rotoscoping, cleanup, matchmoving, and FX generation. Our intelligent VFX pipelines optimize time without compromising quality, enabling faster turnarounds and higher creative experimentation. With tools for neural VFX enhancements, real-time previews, and smart scene reconstruction, we’re bringing the future of smart VFX automation to your productions today. Unlock the power of artificial intelligence in VFX and create more with less.