Your concepts turning into EFFEX Reels.

LED Volume Film Shoots

Our LED volume film setup uses high-resolution LED walls and real-time rendering to simulate realistic environments during the shoot. Actors perform against a responsive backdrop that changes based on camera movement, lighting, and shot composition. This allows directors and DPs to light and frame their shots exactly as they appear in the final render — all in-camera. Unlike green screens, there’s no need for chroma keying or guessing the final scene. It’s ideal for sci-fi, period films, and travel-heavy scenes, drastically reducing costs, post work, and carbon footprint. With Unreal Engine driving the visuals, directors gain instant feedback, minimizing reshoots and enhancing creative control.

XR Stage for Events & Commercials

Our XR (Extended Reality) stage offers a futuristic environment for branded events, ad films, and product showcases. Combine physical props with LED wall backgrounds to build dynamic hybrid sets for live presentations or commercial shoots. Whether it’s a global product launch, a music video, or a fashion film, this tech blends real and virtual elements into one seamless output. With camera tracking and real-time rendering, the visuals adapt to movement, creating depth and realism that feels cinematic — all recorded live. This technique shortens turnaround times and unlocks unprecedented creative options without leaving the studio.

Unreal Engine Cinematic Shoots

Tap into the power of Unreal Engine for stunning cinematic content rendered in real time. This method allows for on-the-fly world-building, dynamic lighting, and instant changes to environments, sets, or skies. Directors can visualize entire sequences — with CG landscapes, animated elements, or futuristic settings — while shooting. Great for film trailers, fantasy scenes, and creative brand narratives, this workflow empowers teams to shoot what they see, eliminating surprises in post. Our virtual production team ensures smooth integration of virtual cameras, lighting, and interactive CG assets — making creativity immediate and production smarter.

Real-time Product Demos

Want to show your product in outer space, inside a tech lab, or underwater — all in one shoot? Our virtual production stage enables real-time product walkthroughs using LED backgrounds and Unreal-rendered environments. Shoot lifestyle visuals, testimonials, or detailed explainer videos without building physical sets. Great for tech, automotive, fashion, and medical product launches, this method gives brands full creative control, flexibility, and faster execution. Plus, changes can be made live on set — from color schemes to background environments — ensuring brand consistency and marketing speed.

Previs to Post Integration

EFFEX STUDIO’s virtual production pipeline offers an end-to-end solution — from storyboarding and pre-visualization to in-camera capture and final post. Our team uses real-time rendering to simulate scenes before they’re shot, helping directors plan camera angles, lighting, and movement in advance. Once on set, those previs assets are reused in production, ensuring consistency and efficiency. After the shoot, we offer VFX polish and edits that align seamlessly with what was captured in-camera. This pipeline reduces guesswork, improves collaboration between departments, and ensures a tighter, more cost-effective shoot schedule.

Digital Doubles & CG Characters

Bring digital humans and characters to life alongside real actors using our virtual production tools. Whether you’re filming a sci-fi battle or a hybrid commercial with animated mascots, our system supports real-time interaction with CG avatars. Facial motion capture, character rigging, and environmental syncing allow digital elements to feel grounded and believable. This workflow works wonders in games, films, and marketing that blends virtual IPs with live-action. With Unreal Engine’s rig control and real-time rendering, performances are refined instantly — no waiting for weeks of post work.