Client Background
10Hp is an online B2B platform that connects verified sellers and buyers across a wide array of industrial and commercial categories. The platform offers electronic devices, engineering machinery, marine equipment, passenger and commercial vehicles, advanced technical systems, and a complete range of spare parts. With its wide network of vendors and transparent procurement process, 10Hp aims to be the go-to marketplace for large-scale and enterprise-grade purchasing needs.
Project Objective
The objective was to produce a 45-second commercial showcasing the platform’s product diversity and procurement convenience. Instead of organizing location-based shoots across different industrial sectors, the team decided to use a green screen for virtual production. This approach allowed for centralized shooting inside a chroma studio for video production, while digital environments could be created for each product category using advanced compositing and motion graphics.
Challenges Faced
A major challenge was illustrating the wide range of sectors—marine equipment, electronics, commercial vehicles—without physical inventory. It required an innovative workflow using symbolic 3D sets, motion graphics, and clean compositing through a green screen for VFX. Another challenge was directing the actor to interact with imaginary UI elements and match gestures precisely with post-produced graphics, all while maintaining a confident, corporate tone. The team had to ensure the chroma studio for video production was optimized for interaction-heavy sequences.
Execution
Filming was done in a chroma studio for video production, utilizing a RED Komodo camera to capture high-resolution 6K footage. Lighting was carefully controlled with soft key and fill sources, and overhead grids minimized green spill on the subject.
Inside this green screen for virtual production setup, a professional actor mimicked UI navigation—browsing categories, reacting to product filters, and confirming virtual purchases. These gestures were synced with interface elements designed in Figma and animated in After Effects.
The background changed for each industry: a factory floor for engineering machinery, a marine dock for ship parts, an electronics lab for gadgets. These transitions were executed using seamless parallax effects and floating UI animations. The green screen for VFX made it easy to place the actor naturally in each environment, with accurate lighting and shadows aligned to the virtual scenes.
To build trust, the final sequence featured a 3D-animated verified badge stamping a seller listing, followed by overlays indicating secure payment options, fast delivery, and inventory tracking. The flexibility of the chroma studio for video production allowed precise control over these post-production enhancements.
The final ad was rendered in multiple formats—horizontal for the homepage and YouTube, vertical for LinkedIn and Meta Ads—maximizing platform compatibility.
Results Achieved
The green screen for virtual production strategy helped 10Hp deliver a high-quality commercial without needing multiple shoot locations or physical props. The campaign successfully showcased the platform’s multi-industry capabilities while maintaining a clean, professional tone. The landing page video saw a 40% increase in average view time, and the creative received positive engagement from procurement officers and decision-makers.
Key Takeaways
- Green screen for virtual production enabled scalable storytelling across sectors using a centralized studio
- The chroma studio for video production minimized logistics while maximizing visual diversity
- Motion graphics synced with live gestures created a responsive UI simulation
- Green screen for VFX allowed seamless blending of the actor into digitally animated spaces
- Final assets were repurposed across social media, web, and ad platforms for maximum impact
