Merge your Creative Thoughts for Fascinating Visuals with EFFEX STUDIO!

Matchmoving

EFFEX Studio, based in Chennai, is well-known for its industry promotional movies and advertising films. Matchmoving is a highly advanced method to match your layout with the live-action shots according to the camera orientation. Our experienced team uses various software to tracks the object’s motion to deliver efficient

and accurate solutions for your technical problems by integrating the 3D data perfectly into live content. 3D features are interpolated from the 2D footage to matchmove the 3D image. We incorporate the tracking markers to produce better matchmoving outcomes.

OUR PROCESS

Tracking

Identifying and tracking the feature to modify in the videos is the main procedure in matchmoving. Our studio performs tracking to represent the position of the features across frame sequences. The creation of tracks is used for 2D motion tracking and also to calculate the 3D information. The tracking features placed in the video should be covered by the effect or keep in a place where it would be easy to delete them while compositing. The brighter colours in the markers are helpful for the computers to track the images.

Calibration

Calibration involves the matching of your layout with the live-action shots according to the camera orientation. In this, the derivation of 2D is to solve the 3D motion. The set supervisor should provide attributes such as camera position, camera orientation, focal length, lighting effect, and other possible parameters to VFX artists. It assists the creators to craft the perfect shot. By using the different parameters, the 3D object overlays to verify the coordinates. It is significant to validate whether 3D images render with live sequences. After perfect coordination, references are removed and proceed for reconstruction.

Calibration

Calibration involves the matching of your layout with the live-action shots according to the camera orientation. In this, the derivation of 2D is to solve the 3D motion. The set supervisor should provide attributes such as camera position, camera orientation, focal length, lighting effect, and other possible parameters to VFX artists. It assists the creators to craft the perfect shot. By using the different parameters, the 3D object overlays to verify the coordinates. It is significant to validate whether 3D images render with live sequences. After perfect coordination, references are removed and proceed for reconstruction.

Roto & Painting

In roto, the elements are collected from different locations overlapping with other images to deliver the live image. It helps to composite the object over another background.

In painting, the VFX studio artists remove the tracking markers and create the complete masks around the characters and objects. In this process, beauty work, removal of wires, rigs, reflection, dust, or scratch, and recreation of missing items perform here.

Movie Post Production

Bring your story to life with our end-to-end post-production services for feature films and OTT content. At EFFEX STUDIO, we specialize in cinematic video editing, color grading, VFX compositing, and professional film finishing tailored to elevate every genre—from drama to action to documentary. Our skilled artists and editors ensure that every frame aligns with your creative intent through expert visual post-processing and high-fidelity editing. We offer comprehensive DI (Digital Intermediate) workflows for precise color correction, seamless transitions, and final mastering, ensuring your film is technically refined and visually compelling. From raw footage to final delivery, our pipeline is collaborative, deadline-oriented, and designed for studio-grade results that engage audiences on every screen.

CGI / 3D Ads

Create captivating brand stories using 3D commercial animation and CGI advertising videos that command attention. We design photorealistic ad rendering, motion graphics for brands, and animated product visuals with high visual impact. Whether you need hyper-real simulations, stylized visuals, or product CGI walkthroughs, our CGI team ensures every frame sells your story. With full control over textures, lighting, and animation, we blend art and tech to create standout digital ads optimized for broadcast, web, and social media.

CGI / 3D Ads

Create captivating brand stories using 3D commercial animation and CGI advertising videos that command attention. We design photorealistic ad rendering, motion graphics for brands, and animated product visuals with high visual impact. Whether you need hyper-real simulations, stylized visuals, or product CGI walkthroughs, our CGI team ensures every frame sells your story. With full control over textures, lighting, and animation, we blend art and tech to create standout digital ads optimized for broadcast, web, and social media.

Green Screen Studio

EFFEX STUDIO offers a professional green screen filming setup designed for high-end video and VFX productions. Our chroma key studio rental includes pre-lit backdrops, proper spill control, and dedicated zones for virtual background studio shoots. Whether you're shooting corporate videos, ad films, or cinematic scenes, our studio with chroma key setup ensures seamless keying for post-production. The space is tailored for filmmakers, content creators, and VFX teams looking for a VFX-ready shooting space with easy integration into CG environments.

Virtual Production

Step into the future of filmmaking with our next-gen film production suite. Our virtual production stage combines LED wall virtual sets, XR stage technology, and Unreal Engine virtual shoots to create real-time, in-camera VFX environments. Ideal for sci-fi scenes, product demos, and fantasy sequences, our virtual pipeline eliminates costly reshoots and speeds up delivery. Capture live-action with CG environments without leaving the studio. With real-time lighting, camera tracking, and scene rendering, we make storytelling more efficient, immersive, and boundaryless.

Virtual Production

Step into the future of filmmaking with our next-gen film production suite. Our virtual production stage combines LED wall virtual sets, XR stage technology, and Unreal Engine virtual shoots to create real-time, in-camera VFX environments. Ideal for sci-fi scenes, product demos, and fantasy sequences, our virtual pipeline eliminates costly reshoots and speeds up delivery. Capture live-action with CG environments without leaving the studio. With real-time lighting, camera tracking, and scene rendering, we make storytelling more efficient, immersive, and boundaryless.

Music & Audio Production

Audio is half the experience, and we make it unforgettable. From music composition for films and jingles to voiceover & dubbing studio sessions, we provide studio-grade audio post under one roof. Our expert team handles sound design services, audio mixing and mastering, and immersive audio editing that elevates your visuals. Whether you’re producing a movie, commercial, or digital ad, our acoustic-treated studio delivers professional sound that resonates. We ensure your story sounds just as stunning as it looks.

AI-Based VFX

Revolutionize your post-production with our AI-driven visual effects services. At EFFEX STUDIO, we use machine learning for post to automate complex tasks like rotoscoping, cleanup, matchmoving, and FX generation. Our intelligent VFX pipelines optimize time without compromising quality, enabling faster turnarounds and higher creative experimentation. With tools for neural VFX enhancements, real-time previews, and smart scene reconstruction, we’re bringing the future of smart VFX automation to your productions today. Unlock the power of artificial intelligence in VFX and create more with less.

AI-Based VFX

Revolutionize your post-production with our AI-driven visual effects services. At EFFEX STUDIO, we use machine learning for post to automate complex tasks like rotoscoping, cleanup, matchmoving, and FX generation. Our intelligent VFX pipelines optimize time without compromising quality, enabling faster turnarounds and higher creative experimentation. With tools for neural VFX enhancements, real-time previews, and smart scene reconstruction, we’re bringing the future of smart VFX automation to your productions today. Unlock the power of artificial intelligence in VFX and create more with less.