Merge your Creative Thoughts for Fascinating Visuals with EFFEX STUDIO!

Matchmoving

EFFEX Studio, based in Chennai, is well-known for its industry promotional movies and advertising films. Matchmoving is a highly advanced method to match your layout with the live-action shots according to the camera orientation. Our experienced team uses various software to tracks the object’s motion to deliver efficient

and accurate solutions for your technical problems by integrating the 3D data perfectly into live content. 3D features are interpolated from the 2D footage to matchmove the 3D image. We incorporate the tracking markers to produce better matchmoving outcomes. 

OUR PROCESS

Tracking

Identifying and tracking the feature to modify in the videos is the main procedure in matchmoving. Our studio performs tracking to represent the position of the features across frame sequences. The creation of tracks is used for 2D motion tracking and also to calculate the 3D information. The tracking features placed in the video should be covered by the effect or keep in a place where it would be easy to delete them while compositing. The brighter colours in the markers are helpful for the computers to track the images.

Calibration

Calibration involves the matching of your layout with the live-action shots according to the camera orientation. In this, the derivation of 2D is to solve the 3D motion. The set supervisor should provide attributes such as camera position, camera orientation, focal length, lighting effect, and other possible parameters to VFX artists.  It assists the creators to craft the perfect shot. By using the different parameters, the 3D object overlays to verify the coordinates. It is significant to validate whether 3D images render with live sequences. After perfect coordination, references are removed and proceed for reconstruction.

Calibration

Calibration involves the matching of your layout with the live-action shots according to the camera orientation. In this, the derivation of 2D is to solve the 3D motion. The set supervisor should provide attributes such as camera position, camera orientation, focal length, lighting effect, and other possible parameters to VFX artists.  It assists the creators to craft the perfect shot. By using the different parameters, the 3D object overlays to verify the coordinates. It is significant to validate whether 3D images render with live sequences. After perfect coordination, references are removed and proceed for reconstruction.

Roto & Painting

In roto, the elements are collected from different locations overlapping with other images to deliver the live image. It helps to composite the object over another background.

In painting, the VFX studio artists remove the tracking markers and create the complete masks around the characters and objects. In this process, beauty work, removal of wires, rigs, reflection, dust, or scratch, and recreation of missing items perform here.

Industries We Work

We apply the different tools and methods to offer industry-leading products and services. Demand for CG animations, roto and painting, video editing, and other visual effects has increased with the advent of online streaming that develops an interest in this trend globally in various fields such as Electrical, Electronics, Automobile, home decor, food, textile, cosmetics and beauty products, and healthcare. With the intricate combination of multiple sequences of visual and 3D effects, the footprints of EFFEX create a tremendous visual experience.

Product Animation for Business Videos

CLIENT: BRAKES INDIA SERVICE: Computer Graphics CLIENT REQUIREMENT: Product animation VFX TEAM CG...

3D CGI for Hair Oil Ad Films

CLIENT: COLORNEAR SERVICE: Computer Graphics and Dynamics CLIENT REQUIREMENT: Product animation...

Matchmoving & Roto for Feature Films / Movies

CLIENT: EFFEX SERVICE: Matchmoving & Rotoscopy CLIENT REQUIREMENT: Matchmove & Rotoscopy...

CG Animation for Business Brands

CLIENT: EFFE Consultancy SERVICE: Computer Graphics and Dynamics CLIENT REQUIREMENT: Product...

Logo Animation for Feature Films.

CLIENT: EFFEX SERVICE: Computer graphics CLIENT REQUIREMENT: Logo animation VFX TEAM CG...

Title Animation for Web Series

CLIENT: SAKKARAI TV SERVICE: Computer graphics CLIENT REQUIREMENT: Title animation VFX TEAM CG...

Logo Animation for Animated Series

CLIENT: EFFEX SERVICE: Visual Effects CLIENT REQUIREMENT: Logo animation VFX TEAM CG Supervisor,...

Logo Animation for Business Videos

CLIENT: EFFEX SERVICE: Dynamics CLIENT REQUIREMENT: Logo animation VFX TEAM CG Supervisor, Editor,...

Whom We Work With

For Movie Directors

For movies, EFFEX creates imaginary locations and achieve stunts similar to real life incidents.

For Feature Films

We provide special effects & post-production services for double actions, real life incidents, and horror scenes.

For Ad Films

For ad films, we perform 3D Computer Graphics for various products, objects, or elements for better visual experience.

For Corporate Managers

We do all kinds of motion graphics, video editing and 3D animation for small businesses, corporates and entrepreneurs.

Our Incredible Works To Inspire You

The collections of images are just objects until we add our EFFEX elements.

Contact 

Address

EFFE CONSULTANCY PVT LTD,
3A, Zafrullah Towers, 3rd Floor,
Parry’s Corner, Chennai 600 001

Phone

+91 99621 61661
044 48613594

Email

effex@vfxstudio.in

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