Your concepts turning into EFFEX Reels.

Visual effects

EFFEX Studio, based in Chennai, is well-known for its industry promotional movies and advertising films. We perform CGI 3D Computer Graphics and 3D Animation at our VFX studios. In recent days, computer graphics have figured prominently in the advertisement and film industries. We create a real-looking world in movies and advertisement films. With a blend of animation, live 

capture, editing and visual effects, we incorporate our imagination to enthral the audience towards the films we work on, assisting you in all your marketing and communication services. We use the emerging technologies that have been a catalyst for developing the concepts into real-time videos.

Our Process

3D Modelling

Designing objects from simple structures to complex polygon models create the complete 3D model. The wrapping around the 3D representations of 2D objects and describes how lighting influenced them. Texturing and shading include unwrapping, painting, and shading, as well as rendering. Rigging is the technique of creating the invisible skeletal structure that determines the detailed movement of the characters. It increases the overall animation process and the quality of production. Keying removes the solid colour on the background of the image or video clip, which allows the replacement of the image component. It is one of the vital phases of pre-production and post-production.

Dynamics

Dynamics is the complex physical mechanism that determines how objects move to simulate real-world forces using physical laws. It is hard to establish an accurate movement to elements in a real-flow manner using conventional key-frames. Using intuitive parameters, we execute effective fluid animation. To build prime-quality assets, we procreate the effects of physics and simulate any soft-tissue materials, fluids, fabrics & particles.

Dynamics

Dynamics is the complex physical mechanism that determines how objects move to simulate real-world forces using physical laws. It is hard to establish an accurate movement to elements in a real-flow manner using conventional key-frames. Using intuitive parameters, we execute effective fluid animation. To build prime-quality assets, we procreate the effects of physics and simulate any soft-tissue materials, fluids, fabrics & particles.

MatchMoving

This process involves the matching of your layout with the live-action shots according to the camera orientation. The set supervisor should provide attributes such as camera position, camera orientation, focal length, lighting effect, and other possible parameters to VFX artists.  It assists the creators to craft the perfect shot. 3D features are interpolated from the 2D footage to matchmove the 3D image.

Roto & Painting

In roto, the unwanted elements are removed from different scenes image by image to deliver the perfect shot. It helps to composite the object over another background.

 In painting, the VFX artists remove the tracking markers and create the complete masks around the characters and objects. In this process, beauty work, removal of wires, rigs, reflection, dust, or scratch, and recreation of missing items perform here.

Roto & Painting

In roto, the unwanted elements are removed from different scenes image by image to deliver the perfect shot. It helps to composite the object over another background.

 In painting, the VFX artists remove the tracking markers and create the complete masks around the characters and objects. In this process, beauty work, removal of wires, rigs, reflection, dust, or scratch, and recreation of missing items perform here.

Compositing

Compositing constructs the final sequence of the images. Overlapping of different elements in this process makes artefact belong to the environment naturally.

Digital Intermediate (DI)

This process improves the visual characteristics by altering the different attributes such as contrast, colour, black level, saturation, white point, and other details. We optimize the base-appearance, lighting, and other imbalances to enhance the entire quality of the scene. It establishes the colour continuity for the aesthetic-stylized look.

Digital Intermediate (DI)

This process improves the visual characteristics by altering the different attributes such as contrast, colour, black level, saturation, white point, and other details. We optimize the base-appearance, lighting, and other imbalances to enhance the entire quality of the scene. It establishes the colour continuity for the aesthetic-stylized look.

Industries We Work

We apply the different tools and methods to offer industry-leading products and services. Demand for CG animations, roto and painting, video editing, and other visual effects has increased with the advent of online streaming that develops an interest in this trend globally in various fields such as Electrical, Electronics, Automobile, home decor, food, textile, cosmetics and beauty products, and healthcare. With the intricate combination of multiple sequences of visual and 3D effects, the footprints of EFFEX create a tremendous visual experience.

Product Animation for Business Videos

CLIENT: BRAKES INDIA SERVICE: Computer Graphics CLIENT REQUIREMENT: Product animation VFX TEAM CG...

3D CGI for Hair Oil Ad Films

CLIENT: COLORNEAR SERVICE: Computer Graphics and Dynamics CLIENT REQUIREMENT: Product animation...

Matchmoving & Roto for Feature Films / Movies

CLIENT: EFFEX SERVICE: Matchmoving & Rotoscopy CLIENT REQUIREMENT: Matchmove & Rotoscopy...

CG Animation for Business Brands

CLIENT: EFFE Consultancy SERVICE: Computer Graphics and Dynamics CLIENT REQUIREMENT: Product...

Logo Animation for Feature Films.

CLIENT: EFFEX SERVICE: Computer graphics CLIENT REQUIREMENT: Logo animation VFX TEAM CG...

Title Animation for Web Series

CLIENT: SAKKARAI TV SERVICE: Computer graphics CLIENT REQUIREMENT: Title animation VFX TEAM CG...

Logo Animation for Animated Series

CLIENT: EFFEX SERVICE: Visual Effects CLIENT REQUIREMENT: Logo animation VFX TEAM CG Supervisor,...

Logo Animation for Business Videos

CLIENT: EFFEX SERVICE: Dynamics CLIENT REQUIREMENT: Logo animation VFX TEAM CG Supervisor, Editor,...

Whom We Work With

For Movie Directors

For movies, EFFEX creates imaginary locations and achieve stunts similar to real life incidents.

For Feature Films

We provide special effects & post-production services for double actions, real life incidents, and horror scenes.

For Ad Films

For ad films, we perform 3D Computer Graphics for various products, objects, or elements for better visual experience.

For Corporate Managers

We do all kinds of motion graphics, video editing and 3D animation for small businesses, corporates and entrepreneurs.

Our Incredible Works To Inspire You

The collections of images are just objects until we add our EFFEX elements.

Contact 

Address

EFFE CONSULTANCY PVT LTD,
3A, Zafrullah Towers, 3rd Floor,
Parry’s Corner, Chennai 600 001

Phone

+91 99621 61661
044 48613594

Email

effex@vfxstudio.in

Contact Form