Your concepts turning into EFFEX Reels.

Visual effects

EFFEX Studio, based in Chennai, is well-known for its industry promotional movies and advertising films. We perform CGI 3D Computer Graphics and 3D Animation at our VFX studios. In recent days, computer graphics have figured prominently in the advertisement and film industries. We create a real-looking world in movies and advertisement films. With a blend of animation, live 

capture, editing and visual effects, we incorporate our imagination to enthral the audience towards the films we work on, assisting you in all your marketing and communication services. We use the emerging technologies that have been a catalyst for developing the concepts into real-time videos.

Our Process

3D Modelling

Designing objects from simple structures to complex polygon models create the complete 3D model. The wrapping around the 3D representations of 2D objects and describes how lighting influenced them. Texturing and shading include unwrapping, painting, and shading, as well as rendering. Rigging is the technique of creating the invisible skeletal structure that determines the detailed movement of the characters. It increases the overall animation process and the quality of production. Keying removes the solid colour on the background of the image or video clip, which allows the replacement of the image component. It is one of the vital phases of pre-production and post-production.

Dynamics

Dynamics is the complex physical mechanism that determines how objects move to simulate real-world forces using physical laws. It is hard to establish an accurate movement to elements in a real-flow manner using conventional key-frames. Using intuitive parameters, we execute effective fluid animation. To build prime-quality assets, we procreate the effects of physics and simulate any soft-tissue materials, fluids, fabrics & particles.

Dynamics

Dynamics is the complex physical mechanism that determines how objects move to simulate real-world forces using physical laws. It is hard to establish an accurate movement to elements in a real-flow manner using conventional key-frames. Using intuitive parameters, we execute effective fluid animation. To build prime-quality assets, we procreate the effects of physics and simulate any soft-tissue materials, fluids, fabrics & particles.

MatchMoving

This process involves the matching of your layout with the live-action shots according to the camera orientation. The set supervisor should provide attributes such as camera position, camera orientation, focal length, lighting effect, and other possible parameters to VFX artists.  It assists the creators to craft the perfect shot. 3D features are interpolated from the 2D footage to matchmove the 3D image.

Roto & Painting

In roto, the unwanted elements are removed from different scenes image by image to deliver the perfect shot. It helps to composite the object over another background.

 In painting, the VFX artists remove the tracking markers and create the complete masks around the characters and objects. In this process, beauty work, removal of wires, rigs, reflection, dust, or scratch, and recreation of missing items perform here.

Roto & Painting

In roto, the unwanted elements are removed from different scenes image by image to deliver the perfect shot. It helps to composite the object over another background.

 In painting, the VFX artists remove the tracking markers and create the complete masks around the characters and objects. In this process, beauty work, removal of wires, rigs, reflection, dust, or scratch, and recreation of missing items perform here.

Compositing

Compositing constructs the final sequence of the images. Overlapping of different elements in this process makes artefact belong to the environment naturally.

Digital Intermediate (DI)

This process improves the visual characteristics by altering the different attributes such as contrast, colour, black level, saturation, white point, and other details. We optimize the base-appearance, lighting, and other imbalances to enhance the entire quality of the scene. It establishes the colour continuity for the aesthetic-stylized look.

Digital Intermediate (DI)

This process improves the visual characteristics by altering the different attributes such as contrast, colour, black level, saturation, white point, and other details. We optimize the base-appearance, lighting, and other imbalances to enhance the entire quality of the scene. It establishes the colour continuity for the aesthetic-stylized look.

Our Incredible Works To Inspire You

The collections of images are just objects until we add our EFFEX elements.

Contact Us

Address

EFFE CONSULTANCY PVT LTD,
3A, Zafrullah Towers, 3rd Floor,
Parry’s Corner, Chennai 600 001

Phone

+91 99621 61661
044 48613594

Email

effex@vfxstudio.in

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